New Produce Store Opens Friday

Peter Rubi owner Brandon Graves is a third-generation produce seller.

Brandon Graves’ new business is in his blood.

Like his parents before him — and his grandfathers on both sides — the 23-year-old Plainfield resident is in the produce game.

On Friday, his first brick-and-mortar business venture, , will open at 15412 S. Route 59. The location previously housed a dentist's office and .

“It’s really exciting,” said Graves, who chatted with Patch on his way to the Chicago Produce Market to pick up farm-fresh fruits and veggies for the store’s opening day.

“It’s always been a dream of mine to open my own business,” he said. “I didn’t think it’d happen until later in life.”

Located next to , Peter Rubi will offer fresh produe and select all-natural, organic grocery items, Graves said.

He said the store will bring back the feel of an old-fashioned market.

“It’s like you walked back 100 years in the store, and yet we have fresh, contemporary produce,” he said.

While Graves may be young — he’ll be 24 in July — he’s no stranger to the business, or to Plainfield.

“I’ve been in and out of Plainfield since 1993,” he said. As a teenager, Graves also sold produce at the .

Eventually, Graves said, he hopes to link up with local farmers to offer truly home-grown produce at his store.

“The plan is that we want to get local farmers into the store,” he said. For now, the store uses produce from the Chicago Produce Market.

“It’s all fresh daily,” Graves said.

Peter Ruby Produce Market is open from 8 a.m. to 8 p.m. seven days a week.  


Nicole June 24, 2012 at 05:19 AM
I am glad this is featured in Patch, I would probably have never seen it otherwise. Excited to check it out!
Connie Coone June 25, 2012 at 05:16 AM
Brandon I'm proud of you for not posting your mothers comments. If you believe in yourself, unlike your mom does. You can excell without your mothers interference.
Jenny Hamby June 28, 2012 at 01:27 PM
We stopped in last night and were delighted with the great prices, friendly staff and high-quality produce. (I was especially thrilled with the raspberries; unlike those I buy at the "regular" grocery stores, these were all fresh, not half rotten and moldy the next day). Thanks to the Patch for highlighting Plainfield businesses - it would have taken us awhile to discover this treasure otherwise. We will be back!
Jerry July 05, 2012 at 10:41 PM
Couldn't find you in the business directory on Patch to give you a review so I am resorting to a comment on the article. I was really skeptical about this place, but figured to give it a try anyway. I was really impressed...outstanding selection of fresh, ripe, ready to eat fruits and vegetables, some specialty grocery products, all sorts of nuts and dried fruits. Great prices, friendly staff. I feel like the little girl from Willy Wonka...."The strawberries taste like strawberries. The watermelon tastes like watermelon"! So much of what you get in the grocery stores is absolutely flavorless...not here. I really hope the community will support this business. Wishing you great success.
Kelly July 16, 2012 at 02:55 AM
Tonight my family and I tried the store out for the first time! I was truely blown away by not only the amazing selection of produce but also by the staff member who totally went outnofnour way for us first time customers! My husband and I (and twin toddlers) were asking many produce questions and the nice lady behind encounter totally went out of our way for us! Went back and cut a mango up for us to try! Just made us feel very welcomed! I will be back weekly! Best luck for much success!


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