Yumz Gourmet Frozen Yogurt is coming to .
The location will open in the former Cold Stone Creamery at 12720 S. Route 59.
The franchise owned and operated by the Visel family. Kevin Visel, a former wedding photographer, will oversee several locations, including Plainfield. Visel's father, Daniel, is the main franchise investor and his sister, Lauren, will manage a South Elgin location.
Yumz Gourmet Frozen Yogurt opened its first store in Crystal Lake in 2010, and their second in Lake in the Hills in July 2011.
The family is launching a location in Bolingbrook and is looking to open in Lombard, Warrenville and Addison later this year, Visel said. Yumz hopes to add 25 locations in the Chicago area in the next two years and 75 in other U.S. markets, according to a press release.
“Frozen yogurt is really taking off,” Kevin Visel said. “It’s just started popping up in the Midwest. We really liked the idea of something that was family-centered, and it’s more nutritious than some other options out there.”
The Visel family found Plainfield while loking for a “good community” it could become a part of, Visel said.
"We're very much community cetered," he said. "Plainfield has a rich history, of course, and it's also an up-and-coming destination."
One piece of history in particular drew Yumz to Plainfield, Visel said; legend has it the was made right here in the village.
"We've kind of turned it into the yogurt sundae and we're taking it to the next level," Visel said. "It's the evolution of what started in Plainfield."
Yumz is a self-serve frozen yogurt establishment. Guests can pick from 14 different flavors of yogurt and fill their cups with as many toppings as they'd like, from fruit to cereal and candy.
Visel said the frozen treats fit perfectly into a health-conscious diet. All flavors are fat free, and Yumz also offers sugar-free options.
"It's a treat but it fits into a healthy lifestyle much better than some of the other options," he said.
Yumz cycles through 70 total flavors and always offers sugar-free yogurt, a tart option for the “frozen yogurt purists,” regular yogurt flavors and sorbet.
Visel convinced the company to add the sorbet option in honor of his daughter, who can’t have dairy.
“If I brought my family here, it would be really difficult for one of the family members to be excluded,” Visel said. “Now families like mine will be able to enjoy a treat together.”
The store will also feature free Wi-Fi and indoor and outdoor seating. Store hours will be from 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. Friday and Saturday.
Flavors you should try: Root beer or key lime
Atmosphere: Expect a fun, comfortable atmosphere, Visel said. “It’s a friendly place.”