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Yumz Gourmet Frozen Yogurt to Open in Plainfield

The self-serve frozen yogurt location will open in mid- to late August. Locations are also planned for Bolingbrook and Elgin this summer, and Lombard, Warrenville and Addison this fall.

Yumz Gourmet Frozen Yogurt is coming to . 

The location will open in the former Cold Stone Creamery at 12720 S. Route 59.

The franchise owned and operated by the Visel family. Kevin Visel, a former wedding photographer, will oversee several locations, including Plainfield. Visel's father, Daniel, is the main franchise investor and his sister, Lauren, will manage a South Elgin location.

Yumz Gourmet Frozen Yogurt opened its first store in Crystal Lake in 2010, and their second in Lake in the Hills in July 2011. 

The family is launching a location in Bolingbrook and is looking to open in Lombard, Warrenville and Addison later this year, Visel said. Yumz hopes to add 25 locations in the Chicago area in the next two years and 75 in other U.S. markets, according to a press release. 

“Frozen yogurt is really taking off,” Kevin Visel said. “It’s just started popping up in the Midwest. We really liked the idea of something that was family-centered, and it’s more nutritious than some other options out there.”

The Visel family found Plainfield while loking for a “good community” it could become a part of, Visel said.

"We're very much community cetered," he said. "Plainfield has a rich history, of course, and it's also an up-and-coming destination."

One piece of history in particular drew Yumz to Plainfield, Visel said; legend has it the was made right here in the village.

"We've kind of turned it into the yogurt sundae and we're taking it to the next level," Visel said. "It's the evolution of what started in Plainfield."

Yumz is a self-serve frozen yogurt establishment. Guests can pick from 14 different flavors of yogurt and fill their cups with as many toppings as they'd like, from fruit to cereal and candy. 

Visel said the frozen treats fit perfectly into a health-conscious diet. All flavors are fat free, and Yumz also offers sugar-free options.

"It's a treat but it fits into a healthy lifestyle much better than some of the other options," he said.

Yumz cycles through 70 total flavors and always offers sugar-free yogurt, a tart option for the “frozen yogurt purists,” regular yogurt flavors and sorbet. 

Visel convinced the company to add the sorbet option in honor of his daughter, who can’t have dairy.

“If I brought my family here, it would be really difficult for one of the family members to be excluded,” Visel said. “Now families like mine will be able to enjoy a treat together.” 

The store will also feature free Wi-Fi and indoor and outdoor seating. Store hours will be from 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. Friday and Saturday. 

Flavors you should try: Root beer or key lime 

Atmosphere: Expect a fun, comfortable atmosphere, Visel said. “It’s a friendly place.” 

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MidwestGal July 24, 2012 at 01:44 PM
There are signs up in that same strip mall next to Target for a "Cherry Berry self serve frozen yogurt". Will there be two frozen yogurt places within feet of each other?
MomofmanyinPlainfield July 24, 2012 at 10:51 PM
The tenant most likely changed their name during lease negotiations. There is no way a strip center would allow 2 stores with the same service at the same center.
Kevin S July 25, 2012 at 05:00 AM
Cold Stone wasn't in the same strip mall as target, was it? IDK, I never went there but I do go to Sushi & Noodle in that strip which is FANTASTIC every time. Never saw a Cold Stone, maybe it was out front by the ATT store? Been there too, & don't know where this shop was.
Jim W July 25, 2012 at 05:43 AM
Kevin, Yes, Coldstone was out front by the AT&T store, parallel to Route 59.
T-Bone July 25, 2012 at 06:31 AM
That is why so many businesses fail in Plainfield. Who would allow 2 in the same center but whats worse is who is stupid enough to open in the same center without researching this first! Dumb!
MidwestGal July 25, 2012 at 02:15 PM
The old Coldstone was in the strip mall by the bedding store and ATT (400yards or so across from Target/the new Cherry Berry place). If the mall has two diferent owners for each chunk of stores, then the leases are different I would think. T-Bone is right - this IS why so many places are set up to fail before they even open up. Hopefully there was a name and location change, but they look like two sep. companies online.
RB August 07, 2012 at 10:38 PM
Same old story in Plainfield. Two business with the exact same product or service will open less than a 100 yds from each other. To make it even better, both just missed the hottest summer ever and will try to sell ice cream in the winter. Unfortunatelly, by next summer they will be both out of business.

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